Managing the news

Managing the news refers to acts that are intended to influence the presentation of information within the news media. The expression managing the news is often used in a negative sense. For example, people or organizations that wish to lessen the publicity concerning bad news may choose to release the information late on a Friday, giving journalists less time to pursue the story. Staying "on message" is a technique intended to limit questions and attention to a narrow scope favorable to the subject. Source en.wikipedia.org